Ingredient intelligence
Ingredients, explained.
Understand why ingredients are used, how they are processed and where the supporting evidence is strong, limited or still developing.
Glucosamine
Glucosamine commonly appears in joint supplements, but results from multi-ingredient products cannot establish what glucosamine alone does.
View ingredient profileChondroitin sulfate
Chondroitin sulfate is often studied alongside other ingredients. A positive result for a combination does not establish an independent effect.
View ingredient profileBeet pulp
Beet pulp can change stool characteristics and digestion. Those changes need context; they are not a universal good-or-bad score.
View ingredient profileCellulose
Cellulose is a fibre ingredient. Whether it is useful depends on the purpose of the ration, its amount and the outcomes actually tested.
View ingredient profileBacillus subtilis
Bacillus subtilis evidence is strain-specific. The label name alone cannot establish that a product delivers the preparation or dose tested in research.
View ingredient profileGreen-lipped mussel
Green-lipped mussel in dog joint supplements: what the research shows, why powders and extracts differ, and what to check on a product label.
View ingredient profileFish protein hydrolysate
Fish protein hydrolysate explained, including how it differs from fish oil and what a canine behaviour trial can and cannot tell us.
View ingredient profileAstaxanthin
A pigment listed in fish foods. Explore koi colour research and why ingredient presence does not establish product performance.
View ingredient profileBlack soldier fly larvae meal
An insect-derived protein ingredient with direct feeding evidence in juvenile bettas.
View ingredient profileSpirulina
A nutrient and pigment source whose effects depend on how it is fed and what accompanies it.
View ingredient profileArtemia (brine shrimp)
A live-feed ingredient whose nutritional profile can change substantially with enrichment.
View ingredient profileTaurine
Why cats need dietary taurine, how dogs differ, and what a Golden Retriever study can tell us about taurine, diet and heart disease.
View ingredient profileFish oil
Fish oil, EPA and DHA explained, with dog arthritis research, limits of the evidence and questions to ask before choosing a supplement.
View ingredient profileCalcium
Understand calcium in dog and cat food, its relationship with phosphorus, and why the whole recipe and life stage matter more than an ingredient name.
View ingredient profilePhosphorus
What phosphorus contributes to pet food, how to interpret calcium balance, and what a kidney-diet trial in cats can and cannot establish.
View ingredient profileChicken
A clear ingredient profile showing where chicken is used and the current status of its evidence review.
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