Product and intended use

UK dry dog food. Medium adults, 10–25 kg, from 12 months to seven years.

Declared role: Complete Food.

Source market: UK. This record describes the declaration checked on 24 September 2026. It is not an independent analysis of a purchased batch.

Declared nutritional analysis

Values are as sold. Water content differs between formats; do not rank wet, raw and dry foods from these percentages alone.

Ingredients in context

Chicken 20%; wheat; dried poultry protein; corn; rice 9%; animal fats; beet pulp; digest; soya meal; corn protein; wheat gluten; minerals; egg; fish oil.

This is an editorial summary, not the complete statutory declaration. Check the current pack and official source for the full composition and additives.

Manufacturer claims and product evidence

Purina promotes nutrient absorption, joint support and coat or dental benefits.

No published trial of this exact current formulation has been verified for this entry. This is a limit of this review, not a claim that no research exists. Ingredient studies cannot certify the finished food.

What deserves a closer look?

The declared 389 kcal per 100 g is more useful for comparing feeding amounts than protein percentage alone.

Useful questions for the manufacturer include who formulated the recipe, how nutritional adequacy is checked, whether full nutrient and energy data are available, and whether any cited research used this exact formulation.

Connected ingredients and evidence

beet pulp · fish oil

Browse dog evidence · Compare other dog product profiles

These links provide context, not an efficacy grade. Check the study species, preparation, amount and outcome before transferring a result to this food.

Sources and review status

Official manufacturer product information

Record PRO-061. Manufacturer source checked 24 September 2026. Next planned review: 24 December 2026. Review status: initial label appraisal, with product-specific evidence verification outstanding.