Pure Pet Food Crunch Chicken with Sweet Potato, Carrots & Peas

Baked dog food that can be served dry or softened with water.

Product Directory›Pure Pet Food

Independent product profile

Pure Pet Food Crunch Chicken with Sweet Potato, Carrots & Peas

Baked dog food that can be served dry or softened with water.

DogGently baked crunchy clustersUKLabel-based review

Product and intended use

Baked dog food that can be served dry or softened with water.

Declared category: Complete dog food. Format: Gently baked crunchy clusters. Life stage: All life stages, manufacturer claim. Market: UK.

Declared formulation

Ingredients

Chicken (40%, including Dehydrated Chicken 30%, Chicken Fat 10% ), Dried Potato, Sweet Potato, Dried Egg, Linseed, Dried Vegetable Stock, Pea Starch, Yeast, Minerals, Dried Peas (1.5%), Dried Carrot (1%), Pumpkin Seeds (1%), Sunflower Seeds (1%), Dried Spinach (0.5%), Dried Algae (0.15%, source of Omega 3), Prebiotic MOS (0.05%), Prebiotic Chicory (0.05%), Glucosamine (0.05%), Chondroitin (0.05%)

Additives

Vitamin A 15,000IU, Vitamin D3 1500IU, Vitamin E 200mg, Vitamin C 20mg, Taurine 1000mg, L-Carnitine 250mg, Zinc (Zinc Sulphate Monohydrate) 100mg, Iron (Iron (II) Sulphate Monohydrate) 60mg, Manganese (Manganous Sulphate Monohydrate) 25mg, Copper (Copper (II) Sulphate Pentahydrate) 10mg, Iodine (Calcium Iodate Anhydrous) 2mg, Selenium (Sodium Selenite) 0.05mg

Declared nutritional analysis

Protein 30%, Crude Fibre 2.5%, Fat Content 19%, Crude Ash 8.5%, Calcium 1.5%, Phosphorus 1%; Kcal per 100g 405

Analysis basis: As supplied; manufacturer declaration

Declared energy: 405 kcal per 100g as supplied

Manufacturer feeding guide

Manufacturer says to use the personalised scoop guide, and that one scoop can replace one scoop of original Pure. Water is optional for Crunch. Confirm gram ration on pack.

Listed pack sizes: Not disclosed on reviewed page

Formulation source, checked 2026-09-25.

Manufacturer claims and evidence

The following statements are attributed to the manufacturer. They have not been independently verified for this entry.

Manufacturer describes it as complete and balanced, for puppies through seniors.

Ingredient research provides context and does not establish the effect of this finished product. No exact-product trial has been verified for this entry.

Explore ingredients and research

Ingredient profiles

Linked from a partial editorial summary, not a complete manufacturer declaration.

11 label phrase(s) awaiting a reviewed profile link
  • Chicken (40%, including Dehydrated Chicken 30%, Chicken Fat 10% )
  • Sweet Potato
  • Dried Egg
  • Yeast
  • Dried Peas (1.5%)
  • Dried Carrot (1%)
  • Sunflower Seeds (1%)
  • Dried Spinach (0.5%)
  • Dried Algae (0.15%, source of Omega 3)
  • Glucosamine (0.05%)
  • Chondroitin (0.05%)

Market: UK. Source checked: 25/09/2026. Source.

Explore the available ingredient profiles. These links provide ingredient context, not proof of a benefit from this finished product.

Related ingredient reading: Algae (species unspecified) · Carrot · Chicken · Egg · Glucosamine · Peas · Spinach · Sunflower seeds · Sweet potato · Yeast (species unspecified)

Source and review scope

Official public UK pages reviewed 2026-09-25. Manufacturer data, not independent testing. Evidence search not performed for this batch. Pack weights are not listed on the reviewed public page; use the personalised feeding plan.

Official product information. Checked 2026-09-25.

This profile records supplied manufacturer information. Consult the current pack for changes.