Product and intended use

A UK complete dry dog food, marketed for puppies. The source’s conflicting analytical data are flagged below.

Declared role: Complete Food.

Source market: UK. This record describes the declaration checked on 24 September 2026. It is not an independent analysis of a purchased batch.

Declared nutritional analysis

Values are as sold. Water content differs between formats; do not rank wet, raw and dry foods from these percentages alone.

Ingredients in context

dried turkey protein (24%), white rice (16%), naked oats, brown rice (15%), pea protein, poultry fat, whole linseed (3.5%), turkey gravy, sugar beet pulp, alfalfa meal, pea fibre, minerals, seaweed (0.5%), fish oil, chicory extract (0.25%), yucca extract (0.02%). Natural ingredient.

This is an editorial summary, not the complete statutory declaration. Check the current pack and official source for the full composition and additives.

Manufacturer claims and product evidence

The brand markets this recipe as hypoallergenic and excludes beef, pork, soya, eggs, dairy and wheat. These are label claims, not confirmation of suitability for every animal with a suspected food reaction.

No published trial of this exact current formulation has been verified for this entry. This is a limit of this review, not a claim that no research exists. Ingredient studies cannot certify the finished food.

What deserves a closer look?

The source has an internal mismatch: this is labelled dry puppy food, but the analytical block reports 82% moisture. Those conflicting nutrient figures are withheld pending confirmation from the manufacturer and current packaging.

Useful questions for the manufacturer include who formulated the recipe, how nutritional adequacy is checked, whether full nutrient and energy data are available, and whether any cited research used this exact formulation.

Connected ingredients and evidence

fish oil

Browse dog evidence · Compare other dog product profiles

These links provide context, not an efficacy grade. Check the study species, preparation, amount and outcome before transferring a result to this food.

Sources and review status

Official manufacturer product information

Record PRO-081. Manufacturer source checked 24 September 2026. Next planned review: 24 December 2026. Review status: initial label appraisal, with product-specific evidence verification outstanding.