Product and intended use

UK dog pet food. Manufacturer catalogue entry. See the declared composition, nutritional analysis and feeding guidance below.

Declared category: Pet food. Format: Dry food. Life stage: Senior. Market: UK.

Declared formulation

Ingredients

High quality chicken (including back and chest) (16%)
Dried poultry protein
Wheat
Rice (12%)
Corn
Corn protein meal
Vegetable oil fractions (5.5%)
Dried beet pulp
Soya meal
Minerals
Wheat gluten
Animal fats
Digest
Fish oil

Additives

Nutritional additives; IU/kg:; Vit A: 38 000; Vit D3:1 200; Vit E: 650; mg/kg:; Vit C: 165; Iron (II) sulphate monohydrate: (Fe: 140); Calcium iodate anhydrous: (I: 2.3); Copper (II) sulphate pentahydrate: (Cu: 15); Manganous sulphate monohydrate: (Mn: 54); Zinc sulphate monohydrate: (Zn: 130); Sodium selenite: (Se: 0.16); Technological additives; mg/kg:; Tocopherol extracts from vegetable oils: 6.

Declared nutritional analysis

Protein: 29.0%; Fat: 15.0%; Crude ash: 7.5%; Crude fibre: 2.0%; EPA: 0.1%; Glucosamine: 400mg/kg; Energy 386kcal per 100g

Analysis basis: As supplied; manufacturer declaration

Declared energy: 386 kcal per 100g as supplied

Manufacturer feeding guide

Feeding guide Feeding guide See table for recommended daily feeding amounts. These amounts are guidelines only. To help keep your dog in an ideal body condition, adjust according to your dog's activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog's health, consult a veterinary surgeon regularly. Body weight (kg) Daily feeding quantity (g/day) Less than 1h activity (g/day) 1 to 3h activity (g/day) 10 145 170 25 270 310 35 340 390 45 400 460 70 540 620

Listed pack sizes: 14kg

Formulation source, checked 2026-09-25.

Manufacturer claims and evidence

The following statements are attributed to the manufacturer. They have not been independently verified for this entry.

Manufacturer description and claims: Features Chicken as No1 ingredient & High Protein Proven to help improve curiosity and responsiveness, visible results in 30 days Helps promote interaction with family Maintains healthy mobility thanks to EPA Science based nutrition with no added colourants Adapted for Medium and Large breeds Promote your dog's mental performance with Purina PRO PLAN Age Defence. From approximately 7 years of age, a dog's brain begins to change how it metabolises glucose, which can affect memory, learning, attention, and decision-making. Purina PRO PLAN Age Defence contains a patented blend of nutrients proven to help improve curiosity and responsiveness by supporting cognitive function, with visible results within 30 days. Purina PRO PLAN Age Defence dry dog food is made with high quality chicken pieces as the first ingredient, and adapted protein and fat levels to help your dog stay in top shape during his golden years. Each Age Defence Formula also contains specific levels of botanical oils proven to help support cognitive function in the brain and promote alertness, mental sharpness, and family interaction in dogs 7 years and older. Glucosamine and EPA, an omega-3 fatty acid, help support the mobility of your dog's joints for healthy ageing. Purina PRO PLAN Age Defence MEDIUM&LARGE ADULT 7+ has been developed for ageing adult dogs of medium and large breeds (weighing more than 10 kg). This dry dog food contains vitamin D, minerals and specific levels of omega-3 fatty acids (0.3%) to help support healthy teeth and gums. It is rich in high quality chicken with adapted protein and fat levels to provide for the changing needs of your maturing dog and should be fed to dogs aged 7 and older. Discover the benefits AGE DEFENCE products can make to your dog's health and wellbeing. Feel good about feeding him a high quality Purina PRO PLAN dog food that tastes so good he'll keep running to the bowl. All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*. Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredient research provides context and does not establish the effect of this finished product. No exact-product trial has been verified for this entry.

Explore ingredients and research

Explore the available ingredient profiles. These links provide ingredient context, not proof of a benefit from this finished product.

Related ingredient reading: Animal fat (source unspecified) · Beet pulp · Fish oil · Rice (type unspecified) · Soybean meal · Wheat · Wheat gluten

Source and review scope

Official public UK pages reviewed 2026-09-25. Manufacturer data, not independent testing. Evidence search not performed for this batch. UK Purina product-finder catalogue; manufacturer declarations, not an independent nutrition assessment. Ingredient links cover parsed composition entries; compound quantities and unresolved wording need database review.

Official product information. Checked 2026-09-25.

This profile records supplied manufacturer information. Consult the current pack for changes.