Independent product profile
BETA® Senior Chicken Dry Dog Food
UK dog pet food. Manufacturer catalogue entry. See the declared composition, nutritional analysis and feeding guidance below.
Product and intended use
UK dog pet food. Manufacturer catalogue entry. See the declared composition, nutritional analysis and feeding guidance below.
Declared category: Pet food. Format: Dry food. Life stage: Senior. Market: UK.
Declared formulation
Ingredients
Chicken meal (29%)
Wheat*
Corn*
Wheat middlings*
Animal fats
Dried beet pulp
Minerals
Dried chicory root*1 (1%)
Digest
Fish oil
Dried carrot* (0.07%)
Dried spinach* (0.07%)
Dried parsley* (0.07%)
*Natural ingredients
1Natural prebiotic
Additives
Nutritional additives; IU/kg:; Vit. A: 20000; Vit. D3: 1100; Vit E: 95; mg/kg:; Iron (II) sulphate monohydrate: (Fe: 83); Calcium iodate anhydrous: (I: 2.0); Copper (II) sulphate pentahydrate: (Cu: 9.2); Manganous sulphate monohydrate: (Mn: 6.2); Zinc sulphate monohydrate: (Zn: 110); Sodium selenite: (Se: 0.20); Antioxidants
Declared nutritional analysis
Protein: 26.0%; Fat content: 10.0%; Crude ash: 6.5%; Crude fibre: 2.5%; Omega 3 fatty acids: 0.3%; Energy 360kcal per 100g
Analysis basis: As supplied; manufacturer declaration
Declared energy: 360 kcal per 100g as supplied
Manufacturer feeding guide
Feeding guide Recommended Daily feeding amounts for senior dogs (grams per day) Dog Body Weight (kg) Normal Activity (gr/per day) More Active (gr/per day) 5 115 130 10 180 205 15 235 270 20 290 330 25 335 380 30 375 430 35 420 480 40 455 525 45 495 565 50 530 610 55 565 650 60 600 685 65 635 725 70 665 760 Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only. Adjust quantities according to your dog's activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog's health, consult a veterinary surgeon regularly. Introduce BETA gradually over 7 days.
Listed pack sizes: 2kg 14kg
Formulation source, checked 2026-09-25.
Manufacturer claims and evidence
The following statements are attributed to the manufacturer. They have not been independently verified for this entry.
Manufacturer description and claims: Features Chicken is #1 ingredient No added artificial colours, flavours or preservatives Made with selected natural ingredients* With a natural prebiotic proven to help support digestive health Dual shape and size kibbles Made in the UK Tailored nutrition to support healthy ageing for your senior dog Joint mobility with omega-3 fatty acid to help support healthy joints Healthy heart with essential amino acids to help support vital organ function Healthy natural defences with antioxidants to help support natural defences Complete pet food for senior dogs TAILORED NUTRITION WITH SELECTED NATURAL INGREDIENTS Like you – we know that dogs are happiest and healthiest when they are free to live a life unleashed – as real dogs should….outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition and behaviour, have created BETA: A tailored range of food, made using carefully selected natural ingredients*, and with Turkey, Chicken or Salmon as our No.1 Ingredient. Inspired by nature, and also made in our Suffolk factory, all our products provide healthy inside out nutrition that helps your dog to live an active and curious life.
Ingredient research provides context and does not establish the effect of this finished product. No exact-product trial has been verified for this entry.
Explore ingredients and research
Explore the available ingredient profiles. These links provide ingredient context, not proof of a benefit from this finished product.
Source and review scope
Official public UK pages reviewed 2026-09-25. Manufacturer data, not independent testing. Evidence search not performed for this batch. UK Purina product-finder catalogue; manufacturer declarations, not an independent nutrition assessment. Ingredient links cover parsed composition entries; compound quantities and unresolved wording need database review.
Official product information. Checked 2026-09-25.
This profile records supplied manufacturer information. Consult the current pack for changes.