Product Directory›Concept for Life

Independent product profile

Concept for Life Medium Adult

Read the recorded recipe, market, intended use and review status below.

Dogfood

Product and intended use

Recorded editorial overview

This earlier overview is retained for context. Check the declarations and review status below before relying on its classification or suitability statements.

analysis: Original and New recipe formulas are both shown, followed by one unlabelled analytical table; version applicability is not explicit.

feeding_use: Feeding section was not part of the bounded declaration capture.

warnings_storage: Warnings/storage scope is unavailable in the bounded declaration capture.

New recipe explicitly labeled; retailer listing selects New Recipe.

Zooplus is the verified brand owner for Concept for Life; contract factory not independently identified.

additives: Only the contiguous New recipe nutritional additive declaration is assigned. Original recipe technological text is excluded; any separate New recipe technological wording remains in the raw source capture.

analysis: Original and New recipe declarations precede an unlabelled analysis table. Its formulation applicability is not established; values remain in the raw source capture and are not assigned to New recipe.

Source-declared role basis: Complete dry food for medium breed adult dogs

Science Not yet reviewed, 24 October 2026. Ingredient relationships remain pending except existing approved aliases.

Source observation is not a formulation launch date.

BrandConcept for Life
SpeciesDog
Product categoryfood
Nutrition typecomplete
FormatNot established in the reviewed record
ProcessingNot established in the reviewed record
Declared life stageNot established in the reviewed record
Record typeindividual-product
Review statusSource data captured; Label verification pending; Evidence applicability requires the stated ingredient and study review scope

Manufacturer declarations describe the label. EP interpretation and ingredient research do not establish the efficacy or suitability of this finished product.

Recorded declarations and sources

Concept for Life Medium Adult – Medium Adult
MarketUK
Declaration coveragefull
Verification statusunverified
Ingredients as declaredNew recipe:
Poultry protein (23%, of which 17% chicken, partially dried and hydrolysed), maize, rice, fresh chicken (10%), poultry fat, dried beet pulp, hydrolysed liver protein, linseed (2%), salmon oil (0.5%), minerals, dried yeast (0.2%, rich in beta-glucans and mannan-oligosaccharides), dried chicory (0.1%, natural source of fructo-oligosaccharides and inulin).
Additives as declaredNew recipe:
Vitamin A (15,000 IU), vitamin D3 (1500 IU), vitamin E (250mg), iron [ferrous(II)-sulphate monohydrate] (50mg), copper [cupric(II)-sulphate-pentahydrate] (10mg), zinc [zinc sulphate monohydrate] (62.5mg), manganese [manganous(II)-sulphate monohydrate] (10mg), iodine [calcium iodate anhydrous] (1.5mg), selenium [sodium selenite] (0.2mg).
Manufacturer ingredient explanations and claimsNot recorded; source verification may be required
Declared nutritional analysisNot recorded; source verification may be required
Analytical basisunknown
Basis preserved from the original recordunknown
Basis verificationunverified
Declared energyNot recorded; source verification may be required
Feeding guidanceNot recorded; source verification may be required
EP feeding limitationsNot recorded; source verification may be required
StorageNot recorded; source verification may be required
Last checked2026-10-24
Field provenanceformulation metadata

Read the recorded source

The checked date records when EP inspected or captured the source. It does not establish when the recipe changed. Calculations require verified values with a compatible basis and qualifiers.

Additional recorded source captures

A source capture records the information available within that scope. It does not by itself complete label verification or establish product efficacy.

Manufacturer claims and evidence

These statements are attributed to the manufacturer. They are separate from EP interpretation and independently reviewed ingredient research.

Manufacturer claims have not been captured in this record

Ingredient research does not establish an effect of this finished product.

Explore ingredients and research

Ingredient profiles

Concept for Life Medium Adult – Medium Adult

Linked from the transcribed manufacturer declaration.

10 label phrase(s) awaiting a reviewed profile link
  • New recipe:
  • Poultry protein (23%, of which 17% chicken, partially dried and hydrolysed)
  • maize
  • rice
  • fresh chicken (10%)
  • dried beet pulp
  • hydrolysed liver protein
  • minerals
  • dried yeast (0.2%, rich in beta-glucans and mannan-oligosaccharides)
  • dried chicory (0.1%, natural source of fructo-oligosaccharides and inulin)

Market: UK. Source checked: 24/10/2026. Source.

Reviewed ingredient links and research context appear here when available. Their presence does not establish an effect of this finished product.

Reviewed ingredient research context

These are reviewed ingredient connections for Concept for Life Medium Adult – Medium Adult. Direct describes an ingredient relationship, not proof for this commercial product. No ingredient study is treated as a test of this finished product.

No study relationship is currently approved for this selected formulation and market. Evidence appraisal may remain pending.

Source and review scope

Current sources, checked dates, unresolved conflicts and declaration coverage appear with each recorded formulation above. Source capture, label verification, ingredient matching and evidence appraisal are separate review steps.

Further source and evidence review remains pending