Product and intended use

UK cat pet food. Manufacturer catalogue entry. See the declared composition, nutritional analysis and feeding guidance below.

Declared category: Pet food. Format: Dry food. Life stage: Not specified in title; see manufacturer guidance. Market: UK.

Declared formulation

Ingredients

Salmon (18%)
Dried poultry protein
Rice
Corn protein meal
Wheat gluten
Cellulose
Wheat middlings
Corn
Pork fat
Minerals
Dried egg
Fish oil
Digest
Egg yolk powder (0.6%)
Yeasts

Additives

Nutritional additives; IU/kg:; Vit A: 27 500;; Vit D3: 890;; Vit E: 670.; mg/kg:; Vit C: 140;; Iron (II) sulphate monohydrate: (Fe: 130); Calcium iodate anhydrous: (I: 2.0);; Copper (II) sulphate pentahydrate: (Cu: 13); Manganous sulphate monohydrate: (Mn: 47); Zinc sulphate monohydrate: (Zn: 110); Sodium selenite: (Se: 0.14); Antioxidants

Declared nutritional analysis

Protein: 41.0%; Fat: 14.0%; Crude ash: 7.5%; Crude fibre: 4.0%; Arginine: 2.3%; Omega-3 fatty acids: 0.5%; Energy 385kcal per 100g

Analysis basis: As supplied; manufacturer declaration

Declared energy: 385 kcal per 100g as supplied

Manufacturer feeding guide

Feeding guide Feeding guide Cat Weight: 3kg, Total daily amount: 40g Cat Weight: 5kg, Total daily amount: 65g Cat Weight: 7kg, Total daily amount: 90g We recommend introducing LIVECLEAR to your cat's diet gradually by mixing their old food with new over the period of 7 to 10 days to avoid dietary upsets. For sustained benefits, feed daily and store in a cool, dry place. If you stop feeding LIVECLEAR, the allergen-reduction effect will stop. Amounts in the table show total daily requirement which needs to be served as 2-3 separate meals. While LIVECLEAR should remain as primary diet, supplementing with occasional wet food or a treat is acceptable. Clean, fresh water should always be available. LIVECLEAR is not intended to replace other allergen-reduction strategies but to offer a meaningful extra measure that can help reduce the allergen burden in cat households.

Listed pack sizes: 2.8kg

Formulation source, checked 2026-09-25.

Manufacturer claims and evidence

The following statements are attributed to the manufacturer. They have not been independently verified for this entry.

Manufacturer description and claims: Features Reduces allergens on cat hair Helps maintain urinary health in neutered cats thanks to balanced levels of minerals Helps promote healthy kidneys thanks to a special combination of nutrients including anti-oxidants, arginine and omega-3 fatty acids Helps maintain an ideal body weight thanks to a high protein level, added fibre and low carbohydrate level High quality Salmon n°1 ingredient No added colourants or flavourings Revolutionary Discovery Discover PRO PLAN LIVECLEAR – the 1st cat-allergen reducing food offering cat owners a safe, effective and feline-friendly approach to reducing their explosure to allergens – whilst keeping cats in their homes and on their laps. HOW LIVECLEAR WORKS: all cats produce a common allergen called Fel d1 in their saliva. When cats eat LIVECLEAR, a specific protein sourced from eggs binds to the Fel d1 and safely neutralises it in the cat's mouth. And when fed daily, LIVECLEAR reduces the allergens on cat hair by an average of 47%, starting from 3 weeks*. With continuous feeding, you are providing excellent nutrition for your cat plus maintaining the extraordinary benefit of reducing allergens on cat hair. PRO PLAN LIVECLEAR Sterilised Adult offers an outstanding complete and great-tasting nutrition for the long-term health of your cat as it helps maintain their urinary health and ideal body weight as well as promote healthy kidneys. Discover a difference LIVECLEAR could make to your allergen management routine – to get you and your cat closer. * Satyaraj Eet al, Immunity Inflammation and Disease 2197(2):68-73 All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*. Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredient research provides context and does not establish the effect of this finished product. No exact-product trial has been verified for this entry.

Explore ingredients and research

Explore the available ingredient profiles. These links provide ingredient context, not proof of a benefit from this finished product.

Related ingredient reading: Cellulose · Egg · Fish oil · Pork fat · Rice (type unspecified) · Salmon · Wheat gluten · Wheat middlings · Yeast (species unspecified)

Source and review scope

Official public UK pages reviewed 2026-09-25. Manufacturer data, not independent testing. Evidence search not performed for this batch. UK Purina product-finder catalogue; manufacturer declarations, not an independent nutrition assessment. Ingredient links cover parsed composition entries; compound quantities and unresolved wording need database review.

Official product information. Checked 2026-09-25.

This profile records supplied manufacturer information. Consult the current pack for changes.