Independent product profile

Strawberry Crush Hearts with Beef & Strawberry

Read the recorded recipe, market, intended use and review status below.

Dogtreat

Product and intended use

Recorded editorial overview

This earlier overview is retained for context. Check the declarations and review status below before relying on its classification or suitability statements.

Strawberry Crush Hearts with Beef & Strawberry; official UK storefront product page.

BrandThe Innocent Hound

SpeciesDog

Product categorytreat

Nutrition typenot established

FormatNot established in the reviewed record

ProcessingNot established in the reviewed record

Declared life stageNot established in the reviewed record

Record typeindividual-product

Review statusSource data captured; Label verification pending; Evidence applicability requires the stated ingredient and study review scope

Manufacturer declarations describe the label. EP interpretation and ingredient research do not establish the efficacy or suitability of this finished product.

Recorded declarations and sources

Strawberry Crush Hearts with Beef & Strawberry – Strawberry Crush Hearts with Beef & Strawberry

MarketUnited Kingdom

Declaration coveragefull

Verification statusunverified

Ingredients as declaredBritish Beef (60%), dried sweet potato, rapeseed glycerine, dried potato, strawberry (1%).

Additives as declaredPreservative: Citric Acid, Potassium Sorbate, Calcium Propionate
Please note: We are in the process of updating our packaging to contain this information - It's the same delicious recipe as it's always been.

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Address: Unit 11 Ash Way, Thorp Arch Estate, Wetherby, LS23 7FA

Approval Number: 49/151/8101/PETP.

Pet food only – Not for human consumption

© 2026 【22†The Innocent Hound】, 【55†Powered by Shopify†www.shopify.com】

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Manufacturer ingredient explanations and claimsNot recorded; source verification may be required

Declared nutritional analysisCrude Protein 14.8%, Crude Fat 19.4%, Crude Ash 3.3%, Crude Fibre 1.3%, Moisture 24.5%. Calories 271 kcal/100g, 8 kcal/treat.

Analytical basisunknown

Basis preserved from the original recordunknown

Basis verificationunverified

Declared energyunknown

Feeding guidanceFeeding guide: Feed up to 6 treats per day as part of a balanced diet.

EP feeding limitationsNot recorded; source verification may be required

StorageNot recorded; source verification may be required

Last checked2026-10-12

Field provenanceformulation metadata

Read the recorded source

The checked date records when EP inspected or captured the source. It does not establish when the recipe changed. Calculations require verified values with a compatible basis and qualifiers.

Additional recorded source captures

Recorded formulation source. EP checked: 2026-10-12. Capture scope: Declaration on the named formulation.

A source capture records the information available within that scope. It does not by itself complete label verification or establish product efficacy.

Manufacturer claims and evidence

These statements are attributed to the manufacturer. They are separate from EP interpretation and independently reviewed ingredient research.

Manufacturer claims have not been captured in this record

Ingredient research does not establish an effect of this finished product.

Explore ingredients and research

Ingredient profiles

Strawberry Crush Hearts with Beef & Strawberry – Strawberry Crush Hearts with Beef & Strawberry

Linked from the transcribed manufacturer declaration.

2 label phrase(s) awaiting a reviewed profile link

British Beef (60%)
rapeseed glycerine

Market: United Kingdom. Source checked: 12/10/2026. Source.

Reviewed ingredient links and research context appear here when available. Their presence does not establish an effect of this finished product.

Reviewed ingredient research context

These are reviewed ingredient connections for Strawberry Crush Hearts with Beef & Strawberry – Strawberry Crush Hearts with Beef & Strawberry. Direct describes an ingredient relationship, not proof for this commercial product. No ingredient study is treated as a test of this finished product.

No study relationship is currently approved for this selected formulation and market. Evidence appraisal may remain pending.

Source and review scope

Current sources, checked dates, unresolved conflicts and declaration coverage appear with each recorded formulation above. Source capture, label verification, ingredient matching and evidence appraisal are separate review steps.

Further source and evidence review remains pending