Product and intended use

UK dog pet food. Manufacturer catalogue entry. See the declared composition, nutritional analysis and feeding guidance below.

Declared category: Pet food. Format: Dry food. Life stage: Puppy. Market: UK.

Declared formulation

Ingredients

High quality chicken (including back and chest) (20%)
Dried poultry protein
Wheat
Soya meal
Animal fats
Rice (8%)
Corn
Digest
Dried beet pulp
Corn protein meal
Minerals
Fish oil
Dried egg
Dried colostrum (0.1%)

Additives

Nutritional additives; IU/kg:; Vit A: 29000; Vit D3: 940; Vit E: 200; mg/kg:; Vit C: 120; Iron (II) sulphate monohydrate: (Fe: 120); Calcium iodate anhydrous: (I: 1.9); Copper (II) sulphate pentahydrate: (Cu: 13); Manganous sulphate monohydrate: (Mn: 46); Zinc sulphate monohydrate: (Zn: 110); Sodium selenite: (Se: 0.13); Technological Additives:; Tocopherol extracts from vegetable oils: 56

Declared nutritional analysis

Protein: 30.0%; Fat: 19.0%; Crude Ash: 7.5%; Crude fibre: 2.0%; Energy 405kcal per 100g

Analysis basis: As supplied; manufacturer declaration

Declared energy: 405 kcal per 100g as supplied

Manufacturer feeding guide

Feeding guide Did you know that we can offer you a more accurate feeding recommendation based on your dog's size and weight? Scroll down, click start and get personalised advice on how much to feed. Feeding Guide See table for recommended daily feeding amounts. These amounts are guidelines only. Ensure your puppy and mother maintain a lean body condition by adjusting the daily amounts according to your dog's activity level, physical condition and individual needs. During weaning, introduce solid food gradually. Clean, fresh water should be available at all times. To monitor your dog's health, consult a vet regularly. DAILY FEEDING QUANTITY (G/DAY*) Puppy's age (Month) Mother Gestation Puppy's expected Adult Body Weight (kg) 1.5-3 4-5 6-8 9-11 12-24 Body Weight (kg) 6-9 weeks Lactation 1 30-45 50-45 45-40 40 40-Adult 1 40-50 Ad libitum 5 80-125 130-135 135-115 115-110 110-Adult 5 110-140 Ad libitum 10 100-175 195-205 205-180 180-175 175-Adult 10 175-225 Ad libitum 15 130-230 265-285 290-275 260-245 225-Adult 15 230-295 Ad libitum 20 145-265 320-350 355-340 320-300 275-Adult 20 280-360 Ad libitum 25 145-295 325-380 315-385 375-355 325-Adult 25 325-415 Ad libitum 35 180-305 380-410 440-485 510-475 415-405 35 410-520 Ad libitum 45 195-300 400-430 450-495 530-510 465-455 45 485-615 Ad libitum 60 250-395 475-535 575-650 690-650 575-570 60 585-745 Ad libitum 70 275-440 525-590 640-720 765-722 635-630 70 650-830 Ad libitum

Listed pack sizes: 3kg 12kg

Formulation source, checked 2026-09-25.

Manufacturer claims and evidence

The following statements are attributed to the manufacturer. They have not been independently verified for this entry.

Manufacturer description and claims: Features No1 ingredient Chicken & High protein With Colostrum, proven to help support immune response Adapted combination of protein and fat content to promote healthy growth and longterm health A combination of key nutrients that helps to support healthy joints for your puppies active lifestyle Give your puppy the nutritional building blocks he needs for healthy growth and development with Purina PRO PLAN Healthy Start. Each high quality dry food features outstanding nutrition specifically designed for puppies and high quality chicken pieces as the #1 ingredient. Purina PRO PLAN® Healthy Start PUPPY products contain colostrum, which helps support puppies' immune response up to 50% more. Colostrum also helps to optimise the balance of the gut microflora, helping minimise the incidence of loose stools that is so common during puppyhood. Purina PRO PLAN® Healthy Start contains adjusted protein and fat levels to promote healthy growth and long-term health, as well as nutrients that support healthy joints. Purina PRO PLAN Healthy Start MEDIUM PUPPY is suitable for medium breed puppies (10-70 kg adult weight). This dry puppy food contains vitamin D, minerals and specific levels of omega-3 (0.3%) to help support healthy teeth and gums. It is rich in high quality chicken and provides optimal nutrition for your medium puppy's growth up to 12-15 months of age, when they become fully grown. Discover the benefits HEALTHY START products can make to your puppy's health and wellbeing. Also suitable for gestating / lactating bitches. If you want to give your dog some variety, explore the different flavours of PRO PLAN recipes with added benefits – for example, Lamb in Sensitive Digestion or Salmon in Sensitive Skin products. All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*. Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.

Ingredient research provides context and does not establish the effect of this finished product. No exact-product trial has been verified for this entry.

Explore ingredients and research

Explore the available ingredient profiles. These links provide ingredient context, not proof of a benefit from this finished product.

Related ingredient reading: Animal fat (source unspecified) · Beet pulp · Egg · Fish oil · Rice (type unspecified) · Soybean meal · Wheat

Source and review scope

Official public UK pages reviewed 2026-09-25. Manufacturer data, not independent testing. Evidence search not performed for this batch. UK Purina product-finder catalogue; manufacturer declarations, not an independent nutrition assessment. Ingredient links cover parsed composition entries; compound quantities and unresolved wording need database review.

Official product information. Checked 2026-09-25.

This profile records supplied manufacturer information. Consult the current pack for changes.