Product and intended use

UK dog treat. Manufacturer catalogue entry. See the declared composition, nutritional analysis and feeding guidance below.

Declared category: Treat. Format: Treat or chew. Life stage: Not specified in title; see manufacturer guidance. Market: UK.

Declared formulation

Ingredients

Cereals*
Glycerol
Minerals
Derivatives of vegetable origin
Honey (1.1%)
Oils and fats
Meat and animal derivatives (1.1% chicken)
Spirulina syrup
Spirulina* (0.21%)
*natural ingredients.

Additives

Nutritional additives; IU/kg:; Vitamin A : 8500;; Vitamin D3 : 570;; Vitamin E : 62.; mg/kg :; Calcium iodate anhydrous : (I: 1.4);; Manganous sulphate monohydrate : (Mn: 4.0);; Zinc sulphate monohydrate : (Zn: 100);; Sodium selenite : (Se: 0.14).; Antioxidants;; Preservatives.

Declared nutritional analysis

Protein: 5.5%; Fat content: 2.5%; Crude ash: 5.0%; Crude fibre: 1.5%; Calcium: 0.9%; Moisture: 14.5%; Energy 307kcal per 100g

Analysis basis: As supplied; manufacturer declaration

Declared energy: 307 kcal per 100g as supplied

Manufacturer feeding guide

Feeding guide Feeding guide For a medium dog from 12kg to 25kg: 1 stick per day. Fresh drinking water should always be available. Supervise your dog when giving him/her the treat. For your dog's health respect the feeding guide and exercise him daily.

Listed pack sizes: 5 Sticks 24 Sticks

Formulation source, checked 2026-09-25.

Manufacturer claims and evidence

The following statements are attributed to the manufacturer. They have not been independently verified for this entry.

Manufacturer description and claims: Designed to Fight Bad Breath Bacteria at its source Made with natural ingredients; spirulina & honey Scientifically proven to reduce tartar build-up Natural cleaning action, free from chemical cleaning agents No added artificial flavourings or colourants and low in fat Because your dog's bad breath could be a sign of serious dental problems, the experts at Purina developed Purina Dentalife ActivFresh, containing natural spirulina and honey, scientifically proven to fight bad breath at its source rather than just covering it up. ActivFresh is designed with the Dentalife shape, size, and chewy, porous texture that is scientifically proven to reduce tartar build-up. Don't hide bad breath, fight it at it's source with ActivFresh.

Ingredient research provides context and does not establish the effect of this finished product. No exact-product trial has been verified for this entry.

Explore ingredients and research

Explore the available ingredient profiles. These links provide ingredient context, not proof of a benefit from this finished product.

Related ingredient reading: Spirulina · Vegetable derivatives (not specified)

Source and review scope

Official public UK pages reviewed 2026-09-25. Manufacturer data, not independent testing. Evidence search not performed for this batch. UK Purina product-finder catalogue; manufacturer declarations, not an independent nutrition assessment. Ingredient links cover parsed composition entries; compound quantities and unresolved wording need database review.

Official product information. Checked 2026-09-25.

This profile records supplied manufacturer information. Consult the current pack for changes.