Product and intended use

UK dog pet food. Manufacturer catalogue entry. See the declared composition, nutritional analysis and feeding guidance below.

Declared category: Pet food. Format: Dry food. Life stage: Not specified in title; see manufacturer guidance. Market: UK.

Declared formulation

Ingredients

Wheat*
Chicken meal (22%)
Dried animal protein
Animal fats
Wheat middlings*
Digest
Dried beet pulp
Dried chicory root*1 (1%)
Minerals
Dried carrot* (0.07%)
Dried spinach* (0.07%)
Dried parsley* (0.07%)
*Natural ingredients
1natural prebiotic

Additives

Nutritional additives; IU/kg:; Vit. A: 21850; Vit. D3: 1200; Vit E: 100; mg/kg:; Iron (II) sulphate monohydrate: (Fe: 90); Calcium iodate anhydrous: (I: 2.2); Copper (II) sulphate pentahydrate: (Cu: 10); Manganous sulphate monohydrate: (Mn: 6.8); Zinc sulphate monohydrate: (Zn: 120); Sodium selenite: (Se: 0.22); Antioxidants

Declared nutritional analysis

Protein: 27.0%; Fat content: 14.0%; Crude ash: 8.0%; Crude fibres: 2.5%; Energy 375kcal per 100g

Analysis basis: As supplied; manufacturer declaration

Declared energy: 375 kcal per 100g as supplied

Manufacturer feeding guide

Feeding guide Recommended Daily feeding amounts for adult working dogs (grams per day) Dog Body Weight (kg) Normal Activity (gr/per day) 1 hr activity (gr/per day) > 3 hrs activity (gr/per day) 5 110 125 145 10 175 200 225 15 230 260 300 20 275 315 360 25 320 370 420 30 365 415 475 35 405 460 525 40 440 505 575 45 475 545 620 50 510 585 665 55 545 625 710 60 580 660 755 65 610 700 795 70 640 735 835 Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only. Adjust quantities according to your dog's activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog's health, consult a veterinary surgeon regularly. Introduce BETA gradually over 7 days.

Listed pack sizes: 14kg

Formulation source, checked 2026-09-25.

Manufacturer claims and evidence

The following statements are attributed to the manufacturer. They have not been independently verified for this entry.

Manufacturer description and claims: Features Rich in Chicken No added artificial colours, flavours or preservatives Made with selected natural ingredients* With a natural prebiotic proven to help support digestive health Dual shape and size kibbles Made in the UK Tailored nutrition with all the essential nutrients your adult working dog needs. Full of energy with high levels of protein and fat to help your working dog replenish his energy stores during active periods. Muscle recovery with essential amino acids for strong muscles and to help support muscle repair after activity Great condition with high levels of antioxidants to help with strenuous activity Complete food for adult working dogs TAILORED NUTRITION WITH SELECTED NATURAL INGREDIENTS Like you – we know that dogs are happiest and healthiest when they are free to live a life unleashed – as real dogs should….outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition and behaviour, have created BETA: A tailored range of food, made using carefully selected natural ingredients*, and with Turkey, Chicken or Salmon as our No.1 Ingredient. Inspired by nature, and also made in our Suffolk factory, all our products provide healthy inside out nutrition that helps your dog to live an active and curious life.

Ingredient research provides context and does not establish the effect of this finished product. No exact-product trial has been verified for this entry.

Explore ingredients and research

Explore the available ingredient profiles. These links provide ingredient context, not proof of a benefit from this finished product.

Related ingredient reading: Animal fat (source unspecified) · Beet pulp · Carrot · Parsley · Spinach · Wheat · Wheat middlings

Source and review scope

Official public UK pages reviewed 2026-09-25. Manufacturer data, not independent testing. Evidence search not performed for this batch. UK Purina product-finder catalogue; manufacturer declarations, not an independent nutrition assessment. Ingredient links cover parsed composition entries; compound quantities and unresolved wording need database review.

Official product information. Checked 2026-09-25.

This profile records supplied manufacturer information. Consult the current pack for changes.