Product and intended use

UK dog pet food. Manufacturer catalogue entry. See the declared composition, nutritional analysis and feeding guidance below.

Declared category: Pet food. Format: Dry food. Life stage: Not specified in title; see manufacturer guidance. Market: UK.

Declared formulation

Ingredients

Salmon meal (17%)
Wheat*
Corn*
Rice* (14%)
Soya meal
Animal fats
Dried beet pulp
Corn protein meal
Dried chicory root*1 (1%)
Digest
Minerals
Fish oil
Dried carrot* (0.07%)
Dried spinach* (0.07%)
Dried parsley* (0.07%)
*Natural ingredients
1Natural prebiotic

Additives

Nutritional additives; IU/kg:; Vit A: 13500; Vit D3: 780; Vit E: 64; mg/kg:; Iron (II) sulphate monohydrate: (Fe: 56); Calcium iodate anhydrous: (I: 1.3); Copper (II) sulphate pentahydrate: (Cu: 6.2); Manganous sulphate monohydrate: (Mn: 4.2); Zinc sulphate monohydrate: (Zn: 79); Sodium selenite: (Se: 0.13); Antioxidants

Declared nutritional analysis

Protein: 25.0%; Fat content: 14.0%; Crude ash: 6.0%; Crude fibre: 2.5%; Omega 3 fatty acids: 0.5%; Omega 6 fatty acids: 2.7%; Energy 380kcal per 100g

Analysis basis: As supplied; manufacturer declaration

Declared energy: 380 kcal per 100g as supplied

Manufacturer feeding guide

Feeding guide Daily feeding amounts for adult sensitive dogs (grams per day) Dog Body Weight (kg) Normal Activity (gr/per day) More Active (gr/per day) 10 170 195 12 195 220 14 215 245 16 235 270 18 255 290 20 270 310 22 290 330 24 310 350 25 315 360 Dog Body Weight (kg) Normal Activity (gr/per day) More Active (gr/per day) 5-10 110-170 125-195 10-25 170-315 195-360 25-45 315-470 360-535 45-70 470-630 535-720 Feeding Guide: See table for recommended daily feeding amounts. These amounts are guidelines only. Adjust quantities according to your dog's activity level, physical condition and individual needs. Clean, fresh water should be available at all times. To monitor your dog's health, consult a veterinary surgeon regularly. Introduce BETA gradually over 7 days.

Listed pack sizes: 2kg 14kg

Formulation source, checked 2026-09-25.

Manufacturer claims and evidence

The following statements are attributed to the manufacturer. They have not been independently verified for this entry.

Manufacturer description and claims: Features Salmon is #1 ingredient Made with selected natural ingredients* With a natural prebiotic proven to help support digestive health Dual shape and size kibbles Made in the UK Tailored nutrition to help support sensitive skin and digestion Sensitive digestion with high quality protein (salmon) and rice, to help support good digestion Skin sensitivity with vitamins, zinc and omega 3 & 6 fatty acids, important skin nutrients to help manage skin reactions Healthy natural defences with antioxidants to help support natural defences Complete pet food for adult dogs with sensitive skin, coat and digestion TAILORED NUTRITION WITH SELECTED NATURAL INGREDIENTS Like you – we know that dogs are happiest and healthiest when they are free to live a life unleashed – as real dogs should….outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition and behaviour, have created BETA: A tailored range of food, made using carefully selected natural ingredients*, and with Turkey, Chicken or Salmon as our No.1 Ingredient. Inspired by nature, and also made in our Suffolk factory, all our products provide healthy inside out nutrition that helps your dog to live an active and curious life.

Ingredient research provides context and does not establish the effect of this finished product. No exact-product trial has been verified for this entry.

Explore ingredients and research

Explore the available ingredient profiles. These links provide ingredient context, not proof of a benefit from this finished product.

Related ingredient reading: Animal fat (source unspecified) · Beet pulp · Carrot · Fish oil · Parsley · Rice (type unspecified) · Soybean meal · Spinach · Wheat

Source and review scope

Official public UK pages reviewed 2026-09-25. Manufacturer data, not independent testing. Evidence search not performed for this batch. UK Purina product-finder catalogue; manufacturer declarations, not an independent nutrition assessment. Ingredient links cover parsed composition entries; compound quantities and unresolved wording need database review.

Official product information. Checked 2026-09-25.

This profile records supplied manufacturer information. Consult the current pack for changes.