Product and intended use

UK dog pet food. Manufacturer catalogue entry. See the declared composition, nutritional analysis and feeding guidance below.

Declared category: Pet food. Format: Dry food. Life stage: Puppy. Market: UK.

Declared formulation

Ingredients

Turkey meal (20%)
Wheat*
Corn*
Animal fats
Soya meal
Lamb meal (7%)
Rice*
Wheat middlings*
Dried beet pulp
Digest
Dried chicory root*1 (1%)
Minerals
Fish oil
Dried carrot* (0.07%)
Dried spinach* (0.07%)
Dried parsley* (0.07%)
*Natural ingredients
1natural prebiotic

Additives

Nutritional additives; IU/kg:; Vit. A: 20000; Vit. D3: 1100; Vit E: 95; mg/kg:; Iron (II) sulphate monohydrate: (Fe: 83); Calcium iodate anhydrous: (I: 2.0); Copper (II) sulphate pentahydrate: (Cu: 9.2); Manganous sulphate monohydrate: (Mn: 6.2); Zinc sulphate monohydrate: (Zn: 110); Sodium selenite: (Se: 0.20); Antioxidants

Declared nutritional analysis

Protein: 28.0%; Fat content: 14.0%; Crude ash: 7.5%; Crude fibre: 2.5%; DHA: 0.05%; Energy 375kcal per 100g

Analysis basis: As supplied; manufacturer declaration

Declared energy: 375 kcal per 100g as supplied

Manufacturer feeding guide

Feeding guide Did you know that we can offer you a more accurate feeding recommendation based on your dog's size and weight? Scroll down, click start and get personalised advice on how much to feed. Daily feeding amounts for puppies (grams per day) Puppies Age in months 1.5 3 5 8 12 Grown ADULT body weight (expected kg) (grams /day) 5 85 135 145 120 120 6 90 145 160 135 135 8 95 160 180 155 155 10 110 190 220 190 190 12 115 200 240 215 200 14 125 215 265 245 215 16 145 225 325 310 255 18 145 265 340 330 270 20 155 290 375 365 300 22 155 295 385 380 310 24 155 300 395 395 325 25 160 320 410 425 350 Feed puppies less than 3 months of age 3 to 4 daily feedings of moistened food. After 3 months of age, gradually reduce moistening and feed 3 times per day. From 6-12 months, provide 2 daily feedings. Each puppy is different, depending on his activity level and body condition, food amount may need to be adjusted. For more details please check the brand website. Feeding during gestation and lactation: During the last 3 to 4 weeks of pregnancy and while nursing, food allowances should be increased 1.5 to 2 fold maintenance levels. After weaning, the mother's food should be adjusted to maintain her at an ideal body condition. For adult toy dogs feed daily 35g for a 1 kg dog, 75g for 3kg dog and 110g for a 5 kg dog. Clean, fresh water should be available at all times. To monitor your dog's health, consult a veterinary surgeon regularly. Introduce BETA gradually over 7 days.

Listed pack sizes: 14kg

Formulation source, checked 2026-09-25.

Manufacturer claims and evidence

The following statements are attributed to the manufacturer. They have not been independently verified for this entry.

Manufacturer description and claims: Features Turkey is #1 ingredient No added artificial colours, flavours or preservatives Made with selected natural ingredients* With a natural prebiotic proven to help support digestive health Dual shape and size kibbles Made in the UK Tailored nutritoin for growing puppies Also suitable for gestation and lactation and for adult toy dogs Healthy natural defences with antioxidants to help support natural defences Brain & vision development with DHA that is essential for growing puppies Healthy teeth and bones with essential minerals and vitamins to help support bone growth TAILORED NUTRITION WITH SELECTED NATURAL INGREDIENTS Like you – we know that dogs are happiest and healthiest when they are free to live a life unleashed – as real dogs should….outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition and behaviour, have created BETA: A tailored range of food, made using carefully selected natural ingredients*, and with Turkey, Chicken or Salmon as our No.1 Ingredient. Inspired by nature, and also made in our Suffolk factory, all our products provide healthy inside out nutrition that helps your dog to live an active and curious life.

Ingredient research provides context and does not establish the effect of this finished product. No exact-product trial has been verified for this entry.

Explore ingredients and research

Explore the available ingredient profiles. These links provide ingredient context, not proof of a benefit from this finished product.

Related ingredient reading: Animal fat (source unspecified) · Beet pulp · Carrot · Fish oil · Parsley · Rice (type unspecified) · Soybean meal · Spinach · Wheat · Wheat middlings

Source and review scope

Official public UK pages reviewed 2026-09-25. Manufacturer data, not independent testing. Evidence search not performed for this batch. UK Purina product-finder catalogue; manufacturer declarations, not an independent nutrition assessment. Ingredient links cover parsed composition entries; compound quantities and unresolved wording need database review.

Official product information. Checked 2026-09-25.

This profile records supplied manufacturer information. Consult the current pack for changes.