Independent product profile
Purina Pro Plan PRO PLAN® Adult 7+ Allergen Reducing Sterilised LIVECLEAR® Turkey Dry Cat Food
UK cat pet food. Manufacturer catalogue entry. See the declared composition, nutritional analysis and feeding guidance below.
Product and intended use
UK cat pet food. Manufacturer catalogue entry. See the declared composition, nutritional analysis and feeding guidance below.
Declared category: Pet food. Format: Dry food. Life stage: Senior. Market: UK.
Declared formulation
Ingredients
Turkey (14%)
Dried poultry protein
Corn protein meal
Rice
Soya meal
Wheat gluten
Wheat
Pork fat
Corn starch
Dried egg
Wheat middling
Chicory (2%)
Minerals
Soybean oil
Cellulose
Fish oil
Digest
Egg yolk powder
Yeast
Additives
Nutritional additives; IU/kg:; Vit A: 33,000;; Vit D3: 1,000;; Vit E : 1,440.; mg/kg :; Vit C: 140;; Iron (II) sulphate monohydrate (Fe: 75);; Calcium iodate anhydrous (I: 1.9);; Copper (II) sulphate pentahydrate (Cu:11);; Manganous sulphate monohydrate (Mn:35);; Zinc sulphate monohydrate (Zn:120);; Sodium selenite (Se:0.11).; Antioxidants.
Declared nutritional analysis
Protein: 40.0%; Fat content: 15.0%; Crude ash: 6.5%; Crude fibre: 3.0%; Omega 3 fatty acids: 0.5%; Omega 6 fatty acids: 3.1%.; Energy 397kcal per 100g
Analysis basis: As supplied; manufacturer declaration
Declared energy: 397 kcal per 100g as supplied
Manufacturer feeding guide
Feeding guide Recommended daily amount (g/day) Cat Weight: 3kg, Total daily amount 7 to 11 yrs: 40g Cat Weight: 5kg, Total daily amount 7 to 11 yrs: 65g Cat Weight: 7kg, Total daily amount 7 to 11 yrs: 90g Cat Weight: 3kg, Total daily amount from 12 yrs: 45g Cat Weight: 5kg, Total daily amount from 12 yrs: 75g Cat Weight: 7kg, Total daily amount from 12 yrs: 105g We recommend introducing LIVECLEAR to your cat's diet gradually by mixing their old food with new over the period of 7 to 10 days to avoid dietary upsets. For sustained benefits, feed daily and store in a cool, dry place. If you stop feeding LIVECLEAR, the allergen-reduction effect will stop. Amounts in the table show total daily requirement which needs to be served as 2-3 separate meals. While LIVECLEAR should remain as primary diet, supplementing with occasional wet food or a treat is acceptable. Clean, fresh water should always be available. LIVECLEAR is not intended to replace other allergen-reduction strategies but to offer a meaningful extra measure that can help reduce the allergen burden in cat households.
Listed pack sizes: 2.8kg
Formulation source, checked 2026-09-25.
Manufacturer claims and evidence
The following statements are attributed to the manufacturer. They have not been independently verified for this entry.
Manufacturer description and claims: Features Reduces allergens on cat hair Revolutionary Discovery Supports key vital functions (immune, kidney, digestion) for a longer, healthier life. Thanks to a proprietary combination of prebiotics, antioxidants, omega 3 and 6 fatty acids High quality Turkey No.1 ingredient Maintains urinary health in neutered cats thanks to balanced minerals Helps maintain an ideal body weight thanks to a high protein, added fibre and low carbohydrate level No added colourants or flavourings Discover PRO PLAN LIVECLEAR – the 1st cat-allergen reducing food offering cat owners a safe, effective and feline-friendly approach to reducing their explosure to allergens – whilst keeping cats in their homes and on their laps. HOW LIVECLEAR WORKS: all cats produce a common allergen called Fel d1 in their saliva. When cats eat LIVECLEAR, a specific protein sourced from eggs binds to the Fel d1 and safely neutralises it in the cat's mouth. And when fed daily, LIVECLEAR reduces the allergens on cat hair by an average of 47%, starting from 3 weeks*. With continuous feeding, you are providing excellent nutrition for your cat plus maintaining the extraordinary benefit of reducing allergens on cat hair. PRO PLAN LIVECLEAR Sterilised Adult 7+ offers an outstanding complete and great-tasting nutrition for the long-term health of your mature cat as it helps support their vital functions (immune, renal, digestion) for a longer, healthier life. Discover a difference LIVECLEAR could make to your allergen management routine – to get you and your cat closer. * Satyaraj Eet al, Immunity Inflammation and Disease2197(2):68-73 All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*. Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.
Ingredient research provides context and does not establish the effect of this finished product. No exact-product trial has been verified for this entry.
Explore ingredients and research
Explore the available ingredient profiles. These links provide ingredient context, not proof of a benefit from this finished product.
Source and review scope
Official public UK pages reviewed 2026-09-25. Manufacturer data, not independent testing. Evidence search not performed for this batch. UK Purina product-finder catalogue; manufacturer declarations, not an independent nutrition assessment. Ingredient links cover parsed composition entries; compound quantities and unresolved wording need database review.
Official product information. Checked 2026-09-25.
This profile records supplied manufacturer information. Consult the current pack for changes.
