Independent product profile
Purina Pro Plan PRO PLAN® Kitten Allergen Reducing LIVECLEAR® Turkey Dry Cat Food
UK cat pet food. Manufacturer catalogue entry. See the declared composition, nutritional analysis and feeding guidance below.
Product and intended use
UK cat pet food. Manufacturer catalogue entry. See the declared composition, nutritional analysis and feeding guidance below.
Declared category: Pet food. Format: Dry food. Life stage: Kitten. Market: UK.
Declared formulation
Ingredients
Turkey (16%)
Rice
Dried turkey protein
Soya protein powder
Pea protein
Pork fat
Corn protein meal
Corn starch
Dried chicory root (2%)
Minerals
Dried egg
Digest
Egg yolk powder
Fish oil
Yeast
Additives
Nutritional additives; IU/kg:; Vit A: 35 500;; Vit D3: 1 000;; Vit E: 670.; mg/kg:; Vit C: 140;; 3b103 (Fe: 150);; 3b202 (I: 2.4);; 3b405 (Cu: 16);; 3b503 (Mn: 58);; 3b605 (Zn: 140);; 3b801 (Se: 0.17).; Antioxidants.
Declared nutritional analysis
Protein: 40.0%; Fat content: 20.0%; Crude ash: 7.5%; Crude fibres: 1.5%; DHA: 0.05%.; Energy 423kcal per 100g
Analysis basis: As supplied; manufacturer declaration
Declared energy: 423 kcal per 100g as supplied
Manufacturer feeding guide
Feeding guide Did you know that we can offer you a more accurate feeding recommendation based on your cat's size and weight? Scroll down, click start and get personalised advice on how much to feed. Recommended daily amount (g/day) Cat Age: 4 weeks, Total daily amount: 30g Cat Age: 12 weeks, Total daily amount: 55g Cat Age: 26 weeks, Total daily amount: 65g Cat Age: 52 weeks, Total daily amount: 70g We recommend introducing LIVECLEAR to your cat's diet gradually by mixing their old food with new over the period of 7 to 10 days to avoid dietary upsets. For sustained benefits, feed daily and store in a cool, dry place. If you stop feeding LIVECLEAR, the allergen-reduction effect will stop. Amounts in the table show total daily requirement which needs to be served as 2-3 separate meals. While LIVECLEAR should remain as primary diet, supplementing with occasional wet food or a treat is acceptable. Clean, fresh water should always be available. LIVECLEAR is not intended to replace other allergen-reduction strategies but to offer a meaningful extra measure that can help reduce the allergen burden in cat households.
Listed pack sizes: 1.4kg
Formulation source, checked 2026-09-25.
Manufacturer claims and evidence
The following statements are attributed to the manufacturer. They have not been independently verified for this entry.
Manufacturer description and claims: Features Reduces allergens on cat hair Revolutionary Discovery Supports a healthy immune system thanks to high protein level and vitamins C and E High quality Turkey No.1 ingredient Proven to promote digestive health thanks to natural prebiotics Helps support healthy brain and vision development thanks to DHA No added colourants or flavourings Discover PRO PLAN LIVECLEAR – the 1st cat-allergen reducing food offering cat owners a safe, effective and feline-friendly approach to reducing their explosure to allergens – whilst keeping cats in their homes and on their laps. HOW LIVECLEAR WORKS: all cats produce a common allergen called Fel d1 in their saliva. When cats eat LIVECLEAR, a specific protein sourced from eggs binds to the Fel d1 and safely neutralises it in the cat's mouth. And when fed daily, LIVECLEAR reduces the allergens on cat hair by an average of 47%, starting from 3 weeks*. With continuous feeding, you are providing excellent nutrition for your cat plus maintaining the extraordinary benefit of reducing allergens on cat hair. PRO PLAN LIVECLEAR KITTEN offers an outstanding complete and great-tasting nutrition for the long-term health of your kitten as it helps support a healthy immune system, healthy vision and brain development and proven to help promote digestive health thanks to natural prebiotics. Discover a difference LIVECLEAR could make to your allergen management routine – to get you and your cat closer. * Satyaraj Eet al, Immunity Inflammation and Disease2197(2):68-73. All PRO PLAN® products are formulated to make the most of high-quality ingredients, delivering efficient nutrient absorption and targeted benefits at every stage of life. In fact, we are so sure your pet will love it, that we are offering the chance to try PRO PLAN® risk free, with 100% money back guarantee*. Terms and conditions apply, see https://www.purina.co.uk/brands/proplan/money-back-guarantee for more details.
Ingredient research provides context and does not establish the effect of this finished product. No exact-product trial has been verified for this entry.
Explore ingredients and research
Explore the available ingredient profiles. These links provide ingredient context, not proof of a benefit from this finished product.
Source and review scope
Official public UK pages reviewed 2026-09-25. Manufacturer data, not independent testing. Evidence search not performed for this batch. UK Purina product-finder catalogue; manufacturer declarations, not an independent nutrition assessment. Ingredient links cover parsed composition entries; compound quantities and unresolved wording need database review.
Official product information. Checked 2026-09-25.
This profile records supplied manufacturer information. Consult the current pack for changes.