Independent product profile
Pure Pet Food Lamb
Dehydrated dog-food recipe with ingredients and analysis published by the manufacturer.
Product and intended use
Dehydrated dog-food recipe with ingredients and analysis published by the manufacturer.
Declared category: Complete dog food. Format: Dehydrated, rehydrate before feeding. Life stage: Not specified on reviewed page. Market: UK.
Declared formulation
Ingredients
Dried Lamb (30%), Dried Potato, Dried Egg, Pea Protein, Dried Peas, Coconut (5%), Dried Sweet Potato (4%), Dried Carrot (4.2%), Dried Vegetable Stock, Minerals, Linseed, Rapeseed Oil, Dried Spinach, Dried Broccoli, Dried Algae (0.15%, source of Omega 3), Dried Blueberries, Dried Chicory Root (0.05%), MOS (0.05%), Glucosamine (0.05%), Chondroitin (0.05%).
Additives
Vitamin A 15,000IU, Vitamin D3 1500IU, Vitamin E 200mg, Beta carotene 20mg, Taurine 1,000mg, L-carnitine 250mg, Zinc (as zinc chloride hydroxide monohydrate) 100mg, Iron (as iron(ll) chelate of protein hydrolysates) 60mg, Manganese (as manganese chelate of protein hydrolysates) 25mg, Copper (as copper(ll) chelate of protein hydrolysate) 10mg, Iodine (as calcium iodate, anhydrous) 2mg, Selenium (as sodium selenite) 0.05mg.
Declared nutritional analysis
Protein 35%; Fat 17%; Crude Fibre 4%; Ash 9.5%; Energy 377 kcal/100g; Manufacturer rehydrated fat 6.3%. Dry-product numeric columns are not rehydrated values.
Analysis basis: Dry product before rehydration
Declared energy: 377 kcal per 100g as supplied
Manufacturer feeding guide
Add water before feeding. Daily dry-food amount is personalised by the manufacturer using age, weight, activity and condition; use the product calculator.
Listed pack sizes: Not disclosed on reviewed public page
Formulation source, checked 2026-09-25.
Manufacturer claims and evidence
The following statements are attributed to the manufacturer. They have not been independently verified for this entry.
Manufacturer describes the food as complete and balanced.
Ingredient research provides context and does not establish the effect of this finished product. No exact-product trial has been verified for this entry.
Explore ingredients and research
Explore the available ingredient profiles. These links provide ingredient context, not proof of a benefit from this finished product.
Source and review scope
Official public UK pages reviewed 2026-09-25. Manufacturer data, not independent testing. Evidence search not performed for this batch. Pack weights are not listed on the reviewed public recipe page; subscription availability needs confirmation. Recipe page is live but not linked in the main standard-recipe menu. Confirm current order availability.
Official product information. Checked 2026-09-25.
This profile records supplied manufacturer information. Consult the current pack for changes.
